Journey to the blue
MSC
2021
Branded Content
#video #Creatividad #RedesSociales #Producción #Testimoniales

CHALLENGE

MSC is an international organisation that promotes sustainable fishing and certifies seafood products obtained in a respectful way with a certificate known as the blue seal.

PROPOSAL

For the campaign launched in 2022, we wanted to focus on that moment that makes us move from theory to action in terms of sustainability, that makes us take the plunge and start taking care of resources. A moment that has no name, and which we decided to call ‘Azulinar’. To exemplify it, a true story: that of the Cantabrian anchovy guild, told by its protagonists in this short film.

campaña pesca sostenible azulinar con msc

Spot Ad

 

 

Aportar por el Futuro Azulinar tomar conciencia Azulinar cuidar los recursos

Production: Implicate

Director: Elena Molina

Photography Direction: Juan Meseguer

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