Biofakes
Amigos de la Tierra
2021
Advertising

CHALLENGE

Friends of the Earth wanted to raise awareness of the deception of so-called ‘bio-plastics’, which are presented as an environmentally friendly alternative to single-use plastics but in reality cause similar problems.

PROPOSAL

A humorous video in which we manage to put the problem on the table in an entertaining way, without getting into technicalities and without blaming the consumer. A conversation between two characters that makes it clear that there is nothing ‘bio’ about bioplastics and that they are just another hoax by the plastic multinationals.

Banner

MORE PROJECTS