A future without a digital divide: campaigns that change realities
The digital divide is a reality that affects millions of people and threatens to become a new form of poverty. Because, although digitalization has become a lifesaver and a source of opportunities, it can also be an insurmountable barrier. That’s why at Implícate we love to join initiatives aimed at closing this gap and making […]
Sport and social inclusion
The 2024 Olympic Games kick off in no time to show you what the union between sport and entertainment can do. But sport is also about social transformation. That’s why we want to highlight how community sports initiatives can change the lives of the most vulnerable people. In this post we will also explore the […]
Building brands with purpose: the role of corporate identity
Purpose-driven brands are no longer a rare bird, nor is marketing for NGOs a practice that raises suspicions. Generating a positive impact on society is almost on par with achieving economic profit. Citizens demand it, and it’s the smartest option, as is giving branding the importance it deserves. Branding is a key tool for purpose-driven […]
The 5 best documentaries about Hate
Polarization, misinformation, the rise of the far right… it seems the bad vibes are only increasing. The consequence? Hatred is reignited, creating a climate of intolerance and fear where differences become unbridgeable chasms. At Implícate, we are a socially committed audiovisual production company in Madrid. Therefore, we are clear: understanding the causes of this hatred […]
Environmental advertising campaigns to save the oceans
Every June 8th, a day is celebrated around the world to highlight the role of the oceans in the precarious balance of the planet. Because, if we don’t take care of them, there will be no habitable land. Raising awareness about their fragility and the need to take action to save them is part of […]
