CO-RESPONSIBLE
Working-class communities sindicate
2022
Branded Content
#video #Creatividad #RedesSociales #Producción #Testimoniales

CHALLENGE

On the occasion of European Equal Pay Day, CCOO sought to carry out a campaign to demand that the whole of society commit to co-responsibility in domestic tasks in order to end the wage gap between men and women.

PROPOSAL

Under the slogan #CorresponsablesParaGanarMás, Implícate developed a communication strategy for different media and platforms that included a campaign video, pieces for social networks, and a radio spot reflecting on the need to transform inequalities into opportunities.

POSTERS

Cartel principal Corresponsables

Banners

 

 

Posters

Crétidos

Executive production: Implicate

Address: Lyona

Photography Direction: Anna Molins

Assembly: Begoña Ruiz

Art: Edu Arbona

Costume: Lara Iserte

Production: Alex Faimali

Still Photo: Victor Luengo

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