El Reto del Mañana
Fundación Secretariado Gitano
2021
Branded Content
#video #Creatividad #RedesSociales #Producción #Testimoniales

CHALLENGE

The Fundación Secretariado Gitano celebrated the 20th anniversary of its Acceder employment programme and asked us for a campaign to demand more employment policies for the Roma population. What better way to do this than by highlighting the successes achieved in these two decades?

PROPOSAL

In this short documentary we invite four participants to agree to face a great challenge, #TheTomorrowChallenge, and reflect on the other great adventure of their lives: finding a job and getting it thanks to the support of this programme.

Poster

Gráfica de campaña de El reto de mañana

Graphics

Gráfica de Manuela de El reto de mañana Gráfica de Joaquín de El reto de mañana Gráfica de Isabel de El reto de mañana Gráfica de Eleazar de El reto de mañana

 

Impact of 20 years of Acceder

CAMPAIGN PRESENTATION EVENT

On December 1, 2021, we presented this campaign at the event commemorating the 20 years of Acceder, in which Yolanda Díaz, Second Vice President and Minister of Labor and Social Economy, was present.

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