Africa
Cideal. Foundation
2021
Animation
#video #Creatividad #RedesSociales #Producción #Testimoniales

CHALLENGE

The Cideal Foundation for Development Cooperation asked us for a strategy to change the image that Spanish society has of the African continent, fraught with prejudice and clichés, and to highlight the lesser-known part of Africa and its great development potential.

PROPOSAL

A communications strategy for the next two years, a content site to showcase positive news about Africa that we don’t usually see in the media, and a concept capable of encompassing this new image and all the communication actions to be developed: “Africa. One continent, lots of content.”

 

 

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