Suits Everyone
Fair Traid (Spain)
2023
Advertising

CHALLENGE

The State Coordinator of Fair Trade asks us to carry out a campaign to make known what Fair Trade is to people who do not know it, highlighting the positive impact that the consumption of these products has on people and the planet.

PROPOSAL

Under the premise of a fictitious product “The T-shirt that suits everyone”, we made a fresh and colorful video, combining real image with animated illustrations. This serves as a vehicle to highlight that consuming Fair Trade clothes, coffee, cocoa, tea or sugar is good for both those who make them and those who consume them.

Poster

Banner

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