Strengthening Bonds
Cruz Roja
2023
Animation

CHALLENGE

We created the communications strategy for the Red Cross’s two-year Strengthening Bonds program. The goal is to strengthen existing ties between different community stakeholders.

PROPOSAL

In the first phase, we chose to illustrate and animate the scenes the program wanted to achieve by creating pieces with illustrator Pau Costa.

Hacer Comunidad Posters

FASE 2 DEL PROGRAMA REFORZANDO VÍNCULOS

In a second phase of the campaign, we gave the protagonist of the illustrations a real-life figure to bring the program’s progress to life in tangible people.

FASE 2 DEL PROGRAMA REFORZANDO VÍNCULOS

We filmed part of the Strengthening Bonds campaign in Cascante, a town in the province of Teruel, where the Red Cross program is a success in forging community ties.

FASE 3 DEL PROGRAMA REFORZANDO VÍNCULOS

In the final phase of the Strengthening Bonds Project, the Red Cross invites us to reflect on how technology also helps combat unwanted loneliness and strengthens ties between people in a community.

MORE PROJECTS