Viaje al azul
For the campaign launched in 2022, we wanted to focus on that moment that makes us move from theory to action in terms of sustainability, that makes us take the plunge and start taking care of resources. A moment that has no name, and which we decided to call ‘Azulinar’. To exemplify it, a true story: that of the Cantabrian anchovy guild, told by its protagonists in this short film.
CORRESPONSABLES – CCOO
Under the slogan #CorresponsablesParaGanarMás, Implícate developed a communication strategy for different media and platforms that included a campaign video, pieces for social networks, and a radio spot reflecting on the need to transform inequalities into opportunities.
