I am not Trapacero
Fundación Secretariado Gitano
2015
Advertising

CHALLENGE

Fundación Secretariado Gitano (2015), on the International Day of the Roma People, wanted to launch a campaign denouncing the discriminatory definition in the Dictionary of the Spanish Language, which defined Roma as ‘trapaceros’.

PROPOSAL

To raise awareness, we created a video experiment in which we asked Roma children to read this definition and give their opinions on it. The result is a video that is as simple as it is powerful.

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