Tu #YoDelFuturo / Your #FutureMe
Fundación Secretariado Gitano
2022
Advertising

CHALLENGE

The Fundación Secretariado Gitano wanted to carry out a recruitment campaign to increase the number of young participants in its Acceder programme, which promotes employment among the Roma population.

PROPOSAL

A campaign with very Z codes and a very fresh tone. With a combination of web, videos in different formats, educational content and actions with influencers, we wanted our audience to imagine their #YoDelFuturo and let themselves be surprised.

Main Poster

Cabecera Accede a un futuro

Web accedeaunfuturo.org

Web accederaunfuturo.org

Kiosko

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