Bread For Tomorrow
Fundación Secretariado Gitano
2022
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CHALLENGE

The Fundación Secretariado Gitano wanted to raise awareness among public authorities and society in general of the need not only to protect against poverty (with aid and welfare benefits), but also to generate opportunities to access the labour market.

PROPOSAL

A campaign that is the manifest of a whole generation; of young Roma who know that work is what will allow them to build a future, who know that they don’t just want bread for today, that they want #BreadForTomorrow.

POSTERS

Living off aid - Aura

Living off aid - Adolfo

Living off aid - Dani

TIME CAPSULE

Durante el evento de presentación de la campaña, celebrado en la Casa de la Panadería de Madrid, creamos una cápsula del tiempo que recoge las demandas de la juventud gitana y el compromiso de todos los actores involucrados en conseguir más políticas activas de empleo. En un año, abriremos la cápsula para comprobar si se ha avanzado en el camino correcto.

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